Deidra Mitchell serves as President & CEO of Waséyabek Development Company, LLC, (WDC), a 100% Tribally-owned economic development entity of the Nottawaseppi Huron Band of the Potawatomi (NHBP). Since joining the Grand Rapids-based firm in April 2016, she has aligned resources, gained consensus from stakeholders, orchestrated the acquisition of 2 income properties, 1 consulting firm, and a manufacturing company for the WDC business portfolio. Her efforts have resulted in a stronger internal and external business infrastructure, increased revenue, WDC brand recognition, and a 375% increase in assets under management.
Deidra, a Kent State University graduate, has started 10 businesses and held several executive level positions in Indian-Country including Executive VP of Business Development, COO, and CEO. Private owners, Corporations, Native American Companies, and Alaska Native Corporations have benefited by gaining new business ventures that were researched, formed, and launched under her direction.
Federal contracting is next on the horizon for WDC, where Ms. Mitchell brings 12 years of experience in the SBA 8(a) arena, often accompanied by a Top-Secret Clearance. Waséyabek Federal Services, LLC (WFS), a newly formed subsidiary of WDC, currently holds a subcontract at the White House and performs construction management services at that location. WFS also entered into a Mentor-Protégé and subsequent Joint Venture with a large firm supplying engineering, operations, maintenance, environmental, administrative, safety, and technical capabilities to government, prime contractors and private sector clients.
Managing a sovereign wealth fund that has deployed $20 million dollars over the last 18 months and will deploy more over the next five years, Ms. Mitchell has focused the company on creating a diversified portfolio of investment real estate, conventional commercial operating businesses, and companies operating in the Federal sector. The purpose of her efforts is to foster the development of a stable, diversified economy for members of NHBP, contribute to their long-term sustainability and self-sufficiency; while managing risk, and creating quality employment opportunities for Tribal Members.
Life outside of work includes nature, hiking, mosaic art, traveling, pets, fishing, writing, reading, and spending time with family and friends.